Built Bar Review

Protein bars have been a popular go-to snack amongst fitness enthusiasts ever since.

However, a typical protein bar has usually a dense and grainy texture making it unappetizing to consume. Some even have a weird aftertaste. 

But not Built Bar, what’s unique about this protein bar is its perfect texture – light and fluffy, covered in indulging dark chocolate. 

Who said healthy protein bars can’t be tasty? 

As for its taste, this is where these bars stand out most, offering delightful flavors without sacrificing its nutritional profile – Low Calorie, Low Carb, Protein-packed treats. 

Definitely a great way to satisfy sweet tooth cravings without the guilt. 

So if you are on the lookout for something healthy, guilt-free, great-tasting protein bars then this might be the perfect snack for you. 

If you are interested to know more, keep reading as we provide you an in-depth review of this highly talked about protein bar in the market, and find out if this is worth the hype!

TLDR: Built Bar Overview

Built Bars Review & WW SmartPoints | Simple Nourished Living

Product Description

Built Bars are well-rounded protein bars that contain all-natural ingredients. It has no artificial flavoring, coloring, or preservatives. 

With about 18 delicious flavors to choose from, this protein bar has stepped up its game in terms of flavor selection.

A convenient way to add some protein to your diet whether for breakfast, lunch, dinner, post-workout, or pre-workout snack that can provide around 15g of protein per bar. 


  • Ideal for gluten-sensitive individuals.
  • All-Natural ingredients
  • Contains fiber – good for digestion
  • Made with 100% real chocolate 
  • Wide variety of flavors to choose from
  • Offers a mixed box for those that cannot decide what flavor to choose from


  • Price is a little on the expensive side
  • Some don’t like the taste and texture. 
  • Not vegan, kosher, and halal-friendly
  • Need to commit to a whole box to try

Interested? Click here to buy it!

In-Depth Review: Built Bar


  • Whey protein. The primary source of protein of these bars. This type of protein is one of the most popular sources because it can provide all essential amino acids needed by the body. However, since it came from an animal, this is not a vegan-friendly protein. 
  • Gelatin. This is used to maintain the smooth, fluffy consistency of the product. It helps “stabilize the foam structure”.
  • Erythritol. A type of sugar alcohol that is used as a sugar substitute. It has 0 calories.
  • Glycerin. A sweet-tasting viscous liquid that is used as thickener, and stabilizers. This helps improve the shelf life of the product. 
  • Dark Chocolate. Chocolate-built bars are covered with luscious dark chocolate that gives it a distinctive dessert flavor. Dark chocolates are also a great source of antioxidants. 
  • Resistant Maltodextrin. Soluble dietary fiber for maintaining a healthy gut. 

Nutrition Profile:

This is a comparison of the previously built bar and the newly improved built bar. Please note that the calories vary depending on the flavor. Always check for the nutrition label for precise information. 

Old Built Bar:

  • 110 Calories
  • 15g Protein
  • 4g Fat
  • 5g Net carbs
  • 4g sugar
  • 6g fiber

New Built Bar:

  • 130 Calories
  • 17g Protein
  • 2.5g Fat, 1.5g Saturated Fat
  • 18g Total Carbs
  • 4g sugar
  • 6g fiber

Built Bar Flavors:

The Built Bar just released some new flavors along with the upgraded product version, here is the list of current flavors available:

  • Double chocolate
  • Mint Brownie
  • Caramel Brownie
  • Orange
  • Raspberry
  • Peanut Butter 
  • Coconut Almond
  • Coconut
  • Salted Caramel
  • Cherry Barcia
  • Carrot Cake with Walnuts
  • German Chocolate Cake
  • Toffee Almond
  • Banana Bread
  • Peanut butter brownie 
  • Cookies n Cream
  • Lemon Almond Cheesecake
  • Apple Almond Crisp

Here are some of the most loved flavors:

  • Mint Brownie
  • Coconut Almond 
  • Peanut Butter Brownie
  • Cookies and cream

Who is it best for?

Built bars are ideal for anyone physically active who needs a quick and healthy snack that can be consumed any time of the day. It is also a great treat for those sweet lovers who want to satisfy their cravings but are watching over their caloric intake. With just around 110 calories per bar (depending on flavor)

This bar is also ideal for those on a low-carb diet, as it provides around 4-6g of net carbs only.

Unfortunately, built bars are not for vegans. They are also non-kosher or non-halal.

Want to try it out? Here’s where you can buy it!

What Do People Say About It?


With an excellent rating on Amazon, one verified purchaser from the United States wrote a review where he said:

“I’ve had a lot of protein bars. Built Bar’s texture is unique. It’s soft and gooey in the middle and the dark chocolate on the outside holds it together.

Fresh taste. Definitely high marks for the flavors tasting like the actual flavor – example: the banana tastes like banana, coconut tastes like coconut, orange tastes like orange, etc.

The chocolate bars (mint chocolate, double chocolate, etc.) are dark in the middle. Make sure you don’t have any stuck in your teeth, it looks weird.

When the dark chocolate breaks apart, sometimes little pieces break off and can fall. Just a small note when eating. Most protein bars have some sort of crumble factor.

Overall I really like them, a good alternative if you want to mix it up with the type of protein bar!”

Another review from a verified purchaser:

“I have been looking for a bar that is low in calories and low in sugar but has a good source of protein. I am very impressed with the built bar, great taste, soft texture, and very filling. I will order more.”


A Youtuber named Jeanine provided a detailed comparison between the original and the newly improved built bar in terms of consistency, texture, packaging, and other things. 

She mentioned: “If you have not yet tried built bars, buy a mixed box because then you’ll be able to try all the flavors. Determine what your favorite flavors are… Then there you have it problem solved”

She also mentioned her particular preferred flavors. And said:

“It is absolutely delicious, still I believe In my opinion, The best protein bar on the market, it is not chalky it is delicious, it tastes like your eating candy, it literally melts in your mouth. They are amazing”

However, Another Youtuber named Matt Rosenman made an honest review about Built Bars where he rates it for 6 out of 10. For him, they are only okay and he thinks that there are better options out there. 

In the end, He points out that it is still subjective, you might try the bars and absolutely love it, and that was based on his opinion and preference.

The Verdict: Should I Buy it

Built bars are definitely one of the crowd’s favorite protein bars due to their delectable flavors and taste.

I think it is really worth the hype when it comes to its nutritional value and quality, With its all-natural ingredients, low carb and sugar content, low calories. I must say that this is absolutely a protein bar that is worthy of trying. 

However, though there are a lot of positive feedbacks in terms of its taste and flavor, in the end, It will still greatly vary depending on your own personal taste preference.

If you like this article, make sure to check out our other articles at ExpertFitness.org.

Nathan Lloyd, MSc

I’m a personal trainer, based in Boulder, Colorado.
I service clients physically in the Boulder area, mainly in the ONE Boulder Fitness Gym, but am also available for online consulting and coaching.

If you’re interested in my personal coaching programs, please contact me via the contact page.

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